Unworn Rolex King Midas

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WHY WE LOVE IT: Because a unworn yellowgold first series Rolex King Midas is nowadays probably a unique watch from the brand with the crown. Furthermore it comes in much higher quality than any other Rolex-watch from the same era. Museum piece.

Epilogue: When you saw this ensemble (unusual Rolex & its lavish, unique presentation box) approx 50 or 60 years ago, then you have received it as a gift, for sure.

And you did so because you were either

- the worlds most visionary watchmaker (René-Paul Jeanneret, Rolex Submariner-innovator),

- the worlds best car-driver (Jackie Stewart, Formula 1-Champion),

- the worlds most popular singer (Elvis, King of Rock),

- the worlds most successful actor (John Wayne)

or the worlds most avant-garde...