Plus Ultra AG – watch-lovers (-freaks!?), -collectors and -traders from the bottom of our hearts and a source of inspiration. And we are completely independent: not connected to any brand; not connected to any dealer, influencer or magazine -- believe it or not but this is not usual, these days. Anyway, we are focusing on quality and not brand (no, its not the same) and we are focusing on watches that may surprise you and which you eventually have never seen before -- no, not because of a red printed small number on a usual dial in a usual watch, but the watch as a whole, as an object of art: Art in Technology X Art in Design & Execution. It is probably fair to say, we are a source of inspiration for some parts of the industry and we are not shy to do things off the mainstream and to critic even "high-priests" of the scene or brands that seem to be untouchable.

Read more ...

We are dedicated to the beautiful things and vintage watches, especially – yes, for sure you heard that sometimes this week, already. But this time it's different: We are the outsiders in the scene. We are dedicated to watches, that appear unusual, that are considered out-of-time; watches which are usually not in the center of attention; although they would deserve it; watches which are an especially endangered species: precious metal watches from the heydays of watchmaking and -designing, namely the era from 60s to late 80s. Preferably with integrated bracelets that alone contain more craftsmanship and art than most modern machine made watches and form a un-paralleled unity with the case. We love these watches, we care for them and we carry them over time -- Plus Ultra. When you have something that you don't want to or can not carry on, please let us know. We are interested.

Besides our love for mechanic timepieces, we are also enthusiastic for early electronic watches -- inventions that bridge both spheres: from mechanics to electronics, simply transcendental. Please see our blog for numerous articles regarding tuningfork-, quartz- and electric-movments.

Besides trading in watches we like, we also advise on such watches off the beaten path, consult aficionados and under some circumstances manage collections. We always look out for unusual and exceptional pieces and we create and manage portfolios of watches as an un-correlated asset class for investors -- please let us know your goals, and we will let you know what makes sense for both of us.

Please see our philosophy for details, to understand what drives us and what touches our heart.


Latest Blog Posts


Our New Items

Vacheron Constantin Thin Automatic Calatrava: Monochrome Sunburst
Thin Automatic Calatrava: Monochrome Sunburst
Piaget Jumbo Tank: Curved, Ultra-Thin Automatic, Rare 25P
Jumbo Tank: Curved, Ultra-Thin Automatic, Rare 25P
Rolex King Midas: Rare 1st Series in FullSet
King Midas: Rare 1st Series in FullSet
Piaget Andy Warhols Choice: Stepped Case Jumbo Beta21, Tropical Van Cleef Arpels Black Tie
Andy Warhols Choice: Stepped Case Jumbo Beta21, Tropical Van Cleef Arpels Black Tie
Citizen Ultra-Thin Quartz: WorldRecord 1mm, Rare & Important
Ultra-Thin Quartz: WorldRecord 1mm, Rare & Important
Gubelin Space-Age Ladies Banglewatch, Asymmetric 70s
Space-Age Ladies Banglewatch, Asymmetric 70s
Patek Philippe "Jade" Desk-Clock: Solar, Faceted Glass, Rare
"Jade" Desk-Clock: Solar, Faceted Glass, Rare
Patek Philippe Tricolor Nautillipse: Gentas Nautilus + Ellipse, TwoTone Sunburst Cubitus
Tricolor Nautillipse: Gentas Nautilus + Ellipse, TwoTone Sunburst Cubitus
Piaget UltraThin Tank: Record 1.2mm, Curved
UltraThin Tank: Record 1.2mm, Curved
Vacheron Constantin Flying Saucer / UFO / Disco Volante: Ultra-Thin Knife-Edge Pocketwatch, Diamonds
Flying Saucer / UFO / Disco Volante: Ultra-Thin Knife-Edge Pocketwatch, Diamonds
Ato Rolls: Early Automatic ex Oyster Perpetual, Symmetric & Elongated
Rolls: Early Automatic ex Oyster Perpetual, Symmetric & Elongated
Patek Philippe Rectangular Mini-Ladies, 30s & Stepped Case
Rectangular Mini-Ladies, 30s & Stepped Case
Longines Ultra-Quartz, Early Cybernetic Quartz-Tuningfork
Ultra-Quartz, Early Cybernetic Quartz-Tuningfork
Eterna Linea Hobnail-Delirium: Guilloche, Ultra-Thin, Model for Swatch & Magique
Linea Hobnail-Delirium: Guilloche, Ultra-Thin, Model for Swatch & Magique
Piaget Diamond-Ellipse, Ladies Limelight w/ Onyx-Black Dial & Rare Bracelet
Diamond-Ellipse, Ladies Limelight w/ Onyx-Black Dial & Rare Bracelet
Omega MegaSonic 720Hz-Tuningfork, Blue Checkerboard-Dial: Exalted
MegaSonic 720Hz-Tuningfork, Blue Checkerboard-Dial: Exalted
Bulova Accutron Whitegold & Diamonds, Rare & Early & Important
Accutron Whitegold & Diamonds, Rare & Early & Important
Omega Chiseled Octagonal Constellation Chronometer: Grima-Inspired, Emerald / Emeraude
Chiseled Octagonal Constellation Chronometer: Grima-Inspired, Emerald / Emeraude
Seiko Nautiloak or Seikilus, Octagonal Genta: Royal Oak X Nautilus
Nautiloak or Seikilus, Octagonal Genta: Royal Oak X Nautilus
Piaget Tank Normale Speciale: Symmetrical Backwinder, Manufacture-Serviced
Tank Normale Speciale: Symmetrical Backwinder, Manufacture-Serviced
Piaget Emperador: Diamonds, Fire-Finish, Rubies & Onyx-Stone Pre-Polo, Ponti Gennari, Rare & Special
Emperador: Diamonds, Fire-Finish, Rubies & Onyx-Stone Pre-Polo, Ponti Gennari, Rare & Special
Eterna CXXV 125th Jubilee: Blue Sapphire, Integrated Bracelet, 80s Yuppie
CXXV 125th Jubilee: Blue Sapphire, Integrated Bracelet, 80s Yuppie
Omega Ladies Gilbert Albert: Linen-Dial, Natural-Design & Integrated Bracelet
Ladies Gilbert Albert: Linen-Dial, Natural-Design & Integrated Bracelet
IWC Beyer: Faceted Crystal & Diamonds Jewel, Rare DoubleSigned
Beyer: Faceted Crystal & Diamonds Jewel, Rare DoubleSigned
Audemars Piguet Cross-Hair Flying Saucer: Ultra-Thin Disco-Volante, Rare UFO
Cross-Hair Flying Saucer: Ultra-Thin Disco-Volante, Rare UFO
Universal Geneve UniQuartz: Early Quartz Beta21++, AccuQuartz Day-Date Snowflake
UniQuartz: Early Quartz Beta21++, AccuQuartz Day-Date Snowflake
Bulova AccuTron Electronique-Clock: Brass Desk-Brutalism
AccuTron Electronique-Clock: Brass Desk-Brutalism
Audemars Piguet Hobnail-Grail: Rare Guilloche-Calatrava
Hobnail-Grail: Rare Guilloche-Calatrava
Bulova AccuQuartz AlienHead Beta21, Heavy Driver, JPE-Reflet-Bracelet
AccuQuartz AlienHead Beta21, Heavy Driver, JPE-Reflet-Bracelet
Corum Jumbo Ellipse, Rare Ladies Linen-Dial
Jumbo Ellipse, Rare Ladies Linen-Dial
Seiko Early High-End Quartz: Superior
Early High-End Quartz: Superior
Omega La Magique Speciale, Ultra-Thin & Transparent, Scarface & Diamonds, Rare
La Magique Speciale, Ultra-Thin & Transparent, Scarface & Diamonds, Rare
Piaget Symmetry: Purple Ladies Van Cleef Arpels, Paris-Backwinder
Symmetry: Purple Ladies Van Cleef Arpels, Paris-Backwinder
Gubelin Rare Cioccolatone Ipso-Matic, Diamonds & Ponti Gennari
Rare Cioccolatone Ipso-Matic, Diamonds & Ponti Gennari
Piaget Protocole Onyx: Carved Black Stone, Octagonal
Protocole Onyx: Carved Black Stone, Octagonal
Piaget Miss Hexagonal: Monochrome Lady Snake, Ultra-Thin 100 Shades of Grey
Miss Hexagonal: Monochrome Lady Snake, Ultra-Thin 100 Shades of Grey
Bulova Accutron SpaceView: Electronic Skeleton, Tuningfork
Accutron SpaceView: Electronic Skeleton, Tuningfork
Patek Philippe Pocketwatch: Neue Sachlichkeit, Knife Edge Disco Volante / Flying Saucer Dresswatch
Pocketwatch: Neue Sachlichkeit, Knife Edge Disco Volante / Flying Saucer Dresswatch
Bulova AccuQuartz: Faceted, Beautiful, Important & NewOldStock
AccuQuartz: Faceted, Beautiful, Important & NewOldStock
Corum Hammered TV / Faceted Cushion, Rare Ladies 70s
Hammered TV / Faceted Cushion, Rare Ladies 70s
IWC Rare Turler-DoubleSigned Calatrava: Engraved Indexes
Rare Turler-DoubleSigned Calatrava: Engraved Indexes
Audemars Piguet Tonneau Automatic, Rare Cushion Stern-Cadran
Tonneau Automatic, Rare Cushion Stern-Cadran
Piaget Green Jade, Diamonds, Emeralds Ladies Limelight Gala: Bork Palace-Decor, Jadeite-Stone
Green Jade, Diamonds, Emeralds Ladies Limelight Gala: Bork Palace-Decor, Jadeite-Stone
Omega Beta21 ElectroQuartz 8192Hz, Basel-Fair
Beta21 ElectroQuartz 8192Hz, Basel-Fair
Piaget Sparkling Limelight Gala: Navette / Marquise Diamonds
Sparkling Limelight Gala: Navette / Marquise Diamonds
Gubelin High-Class Top-Model Pocketwatch: Platinum, TwoTone & Diamonds, Winston Churchill
High-Class Top-Model Pocketwatch: Platinum, TwoTone & Diamonds, Winston Churchill