About

Plus Ultra AG (Ltd. / SA.) was started in 2017 founded by Mr M.Knospe with a strong focus on aesthetics, technology and horological relevance on the one side; and the view for finding interesting and not yet fully explored niches on the other side. All this with a clear and rational view -- leaving emotional celebrations, dogmatic views, religious dances and hype-watches to others.

This is possible because we are completely independent -- bezahlbar aber nicht käuflich: no financier that plans the strategy, no supporter to whom we are obligated. We are not connected to any brand or influencer; no You can expect to hear a good word from us, when something fits and was well done, sure. But you have to expect a critic or complain if something is not worth the hype.

Yes, and so and we are also a source of inspiration for the scene since then. We are inspiring and advising watch-freaks, collectors as well as investors of current and future market trends and we usually do so aside of the beaten tracks and we try to do so ahead of the curve. We try to find attractive opportunities and developments, we buy quality not brand and so we can sell quality and not brand. We are not shy of travelling the roads so far less travelled -- even more we feel seriously attracted by these trips -- and we prefer to be the Advocatus Diaboli instead of one of many. We are not dogmatic and we are not gullible to the high priests of the scene.

Our Approach to Watches

Why we love watches? Because no other item is that mobile and the condensed combination of Art in Technology X Art in Design & Execution than watches. Yes, and when it comes to watches, we

• prefer quality to brand
• prefer collectible to tradable
• prefer unmistakable to interchangeable;
• prefer unusual to standard;
• prefer beautiful to expensive;
• prefer unique to common;
• prefer gold to steel;
• prefer ahead of the curve to lagging;
• prefer jewelry to complication;
• prefer vintage to modern;
• prefer summerwatch to moonwatch;
• prefer hand-made to machine-made;
• prefer trend-setting to trend-following;
• prefer punchy & expressive to nondescript;
• prefer surprising to expectable;
• prefer integrated bracelet (optical homogeneity) to attached strap (optical inconsistency);

Why? In short: Because watches should bring some joy and are not a uniform. Also, it is hazard-free to go slightly nuts with watches -- watches are not paramedic and experiments dont hurt. Please see our philosophy to further understand why.

Watches as Asset Class

We like watches and we know about their value. And we see them as an un-correlated asset class that has its right to co-exist next to others -- just without the counter-party risk and some fun when wearing them. We are not into hype-watches and the usual commodity pieces. Instead we try to find and offer you something with a twist, a surprise and superb quality that is somewhat overlooked by the market so far but has some potential in our opinion. Get in contact when you want to intensify the discussion -- we would like to.

Cash Transaction and Personal Handover

We are from time to time traveling to the main business centers of the world and we are happy to meet you there. To discuss the possibility of a spot transaction, please contact us.

Sell to Us

We are trading in watches, so we buy from you; we are focused on interesting watches and if you have something to offer – please contact us.

Warranty

We have all our watches checked by a Swiss watchmaker / rehabilitator for authenticity, accuracy and, if necessary, watertightness. If necessary, housings and movements are cleaned, oiled, adjusted and wear parts replaced. However, please understand, we are acting like a good doctor, when it comes to vintage watches: primum non nocere, secundum cavere, tertium sanare. That means, we intervene only if it is necessary – visible on the movement history, condition, accuracy and statistics.
Anyway, we give a warranty of 3 months on the function of our watches, given they were treated with the necessary care and kept away from humidity -- vintage watches dont like it, generally.

Contact

info@plus-ultra.ch
tel +41.55.505 27 50
mob +41.78.403 05 69

Plus Ultra AG
Wolleraustrasse 11a
8807 Freienbach SZ
Switzerland

Please understand, all watches are stored in a vault and it is necessary to make an appointment to meet in person.

Please see our Imprint and Disclaimer.