OFFTOPIC-ALERT: This has nothing to do with watches! And even worse: It is a very Swiss topic.

There is a Swiss tradition with the two Swiss duopoly groceries-suppliers Migros & Coop making extended storytelling Christmas TV-spots each year -- and it is like a competition: who makes the better and more meaningful short-film. Now, this year the triumph goes to Coop, without a doubt...

Migros Christmas Spot
Coop Christmas Spot

...the societal antidote to extremists gluing themselves to public roads.