Unworn Rolex King Midas

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WHY WE LOVE IT: Because a unworn yellowgold first series Rolex King Midas is nowadays probably a unique watch from the brand with the crown. Furthermore it comes in much higher quality than any other Rolex-watch from the same era. Museum piece.

Epilogue: When you saw this ensemble (unusual Rolex & its lavish, unique presentation box) approx 50 or 60 years ago, then you have received it as a gift, for sure.

And you did so because you were either

- the worlds most visionary watchmaker (René-Paul Jeanneret, Rolex Submariner-innovator),

- the worlds best car-driver (Jackie Stewart, Formula 1-Champion),

- the worlds most popular singer (Elvis, King of Rock),

- the worlds most successful actor (John Wayne)

or the worlds most avant-garde...

You know, the Rolex-Midas series was a standalone series next to Oyster etc. And it was the testimony of Hans Wilsdorf and the highest quality, the rarest and the most expensive Rolex from 1962 until 1972.

In 1973 it was integrated in the Cellini line... and not only the weight was reduced significantly but also the superb and expensive quality was diminished in any Cellini. And so the original Midas (King ref9630, Queen ref9903 and Princess ref9904) remain an elusive outlier in the Rolex history.